After many years of working with various global brands,
last year i decided to start my own business and offer consultancy services.
Over the 20 years in the denim industry, I've developed a solid experience in jeans' development and production process.
I hold professions from building the initial idea, creating the collections, all the way to designing the consumer experience and in-store communication.
My main focus has been product, branding, and design in denim development, and I developed significant experience in building the right supply chain
with a sustainability-focused strategy.
At WEFT, various consultancy projects can be designed based on the requirement.
All segments within the denim design and value chain can be covered by its network's support with huge skills, expertise and knowledge.
CONCEPT
One of the most interseting parts of denim is to work onbrand concepts. I have been fortunate to build two in-house brands for Varner from scratch with design, identity and universe.
This could also be project based as part of a sustainable strategy. One example is the on going focus to reduce water usage in denim production. This was a great project together with Candiani, Baykan Denim,Nordic Ocean watch and SIGG, Swiss water bottles.
“The ocean and our nature has been created to perfection over millions of years. It needs to be kept safe by us showing it respect. We can’t just trash it because we’re too lazy to take action.” - Emil Kjos Sollie / Nature & action photographer.
SOURCING
To get the right balance in your production you need to have the right suppliers.
Set the portfolio based on the needs and build long terms goals together with your manufactures.
Credtis Photo & edit William blofeldt https://www.blofeldvisuals.com
Voice Simon Giuliani @canianidenim
FABRICS
Before you start finding the right mills and fabrics to work with its important to share and set the goals for fibers and sustainability..
Design and develop special fabrics for individual brandsthat match your look and sustable strategy.
TRIMS
its all in the details and important to have a flexible soloution in your production of all garemnt accessories.
Design and development.
DESIGN
Create full collections with conceptual ideas, mood boeards and directions.
Development on fabric concpets and wash targets on design and enviormental impact.
FIT
Collection optimaziation and range planning as well as fit and pattrern iprovements.
PRODUCTION
Set and communicate on production. strategies.
Link in betewen brand and suppliers.
Product development and production follow up.
Long experinse from working wth denim i Italy,Turkey, Bangladesh, Pakistan, Marocco, China and South Korea.
I have mainly been working on Europe and some close realtions with key suppliers and manufactures,market leading in both quality and sustainability. such as Candiani, Calik,Bossa and ISKO.
Credtis Photo & edit William blofeldt https://www.blofeldvisuals.com
Alberto Caniani @canianidenim
individual
Martin Gustafsson
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