CONCEPT

One of the most interesting parts of denim is to work on brand concepts. I have been fortunate to build two in-house brands for Varner from scratch with design, identity and universe.

This could also be project based as part of a sustainable strategy. One example is the on going focus to reduce water usage in denim production. This was a great project together with Candiani, Baykan Denim, Nordic Ocean Watch and SIGG, Swiss water bottles.

SOURCING

To get the right balance in your production you need to have the right suppliers.

Set the portfolio based on the needs and build long terms goals together with your manufactures.

FABRICS

Before you start finding the right mills and fabrics to work with it's important to share and set the goals for fibers and sustainability.

Design and develop special fabrics for individual brands that match your look and sustainability strategy.

TRIMS

It's all in the details and it's important to have a flexible solution in your production of all garment accessories.

Design and development.

DESIGN

Create full collections with conceptual ideas, mood boards and directions.

Development on fabric concpets and wash targets on design and enviromental impact.

FIT

Collection optimization and range planning as well as fit and pattern improvements.

PRODUCTION

Set and communicate production strategies.

Link betewen brand and suppliers. Product development and production follow up.

Long experience from working wth denim in Italy, Turkey, Bangladesh, Pakistan, Marocco, China and South Korea.

I have mainly been working in Europe and have built some close relations with key suppliers and manufactures that are market leaders in both quality and sustainability such as Candiani, Calik, Bossa and ISKO.