MADH AW25
MADH AW25
MADH AW25
MADH AW25
MADH AW25
MADH AW25
MADH AW25
MADH AW25
MADH AW25
MADH AW25
MADH AW24
MADH AW24
MADH AW24
MADH AW24
DSCF2097
DSCF2097
MADH AW24
MADH AW24
MADH AW24
MADH AW24
Acne Studios
Acne Studios
Acne Lanvin 2006
Acne Lanvin 2006
Acne Jeans for Fantastic Man 2008
Acne Jeans for Fantastic Man 2008
SKINS-test
SKINS-test
Never Denim 2011
Never Denim 2011
MaryKate & Ashley Olsen
MaryKate & Ashley Olsen
Karve 2017
Karve 2017
KARVE 2017
KARVE 2017

With over 20 years in the global denim industry, I bring expertise in product development, design, branding, and end-to-end production.


After working with leading international fashion brands, I founded WEFT to help companies build stronger collections, smarter supply chains, and more sustainable denim strategies.


From concept and fabric development to consumer experience and in-store communication,


I offer tailored consultancy backed by a trusted network of specialists across the entire value chain.

SERVICES

SOURCING


To achieve the right balance in your production, you need the right suppliers.


Build your portfolio around your actual needs, and set long-term goals together with your manufacturers.

 

Credtis Photo & edit William Blofeldt https://www.blofeldvisuals.com

Voice Simon Giuliani @canianidenim

FABRICS


Before searching for the right mills and fabrics, it's crucial to define your goals for fibers and sustainability.


From there, we design and develop fabrics tailored to each brand's aesthetic and brand strategy.



TRIMS


The details make the difference. Having a flexible approach to the production of garment accessories is essential.

Design & Development

.

DESIGN


Create full collections with conceptual ideas, mood boards and directions.


Development on fabric concpets and wash targets on design and enviromental impact.

FIT


Fit and pattern developments.

Collection optimisation and range planning.



PRODUCTION


Set and communicate production strategies.

Link betewen brand and suppliers. Product development and production follow up.


Long experience from working wth denim in Italy, Turkey, Bangladesh, Pakistan, Marocco, China and Korea.

I have mainly been working in Europe and have built some close relations with key suppliers and manufactures that are market leaders in both quality and sustainability such as Candiani, Calik, Bossa and ISKO.


Best brand 2017

KARVE won the the price for best brand marketing and product communication of the SWAN certification by Nordic Eco Label.

Habit award 2019

KARVE nominated as best denim brand together with Nudie jeans for strong and solid sustaiable production.



Read more

Martin Gustafsson

Radical thoughts on sustainable denim


2000

2020

2010

Contact