weft

With over 20 years in the global denim industry, I bring expertise in product development, design, branding, and end-to-end production.

After working with leading international fashion brands, I founded WEFT to help companies build stronger collections, smarter supply chains, and more sustainable denim strategies.

From concept and fabric development to consumer experience and in-store communication,

I offer tailored consultancy backed by a trusted network of specialists across the entire value chain.

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Design and product development 2004-2009

Design and product development 2004-2010

Acne Lanvin 2006

Acne Jeans for Fantastic Man 2008

Never Denim 2011

Never Denim 2012

Never Denim 2013

Never Denim 2014

Collaboration Project leader

Brand manager and design

Brand manager and design

Services

SOURCING

To achieve the right balance in your production, you need the right suppliers.

Build your portfolio around your actual needs, and set long-term goals together with your manufacturers.

Credtis Photo & edit William Blofeldt https://www.blofeldvisuals.com

Voice Simon Giuliani @canianidenim

FABRICS

Before searching for the right mills and fabrics, it's crucial to define your goals for fibers and sustainability.

From there, we design and develop fabrics tailored to each brand's aesthetic and brand strategy.

TRIMS

The details make the difference. Having a flexible approach to the production of garment accessories is essential.

Design & Development

DESIGN

Create full collections with conceptual ideas, mood boards and directions.

Development on fabric concpets and wash targets on design and enviromental impact.

FIT

Collection optimization and range planning as well as fit and pattern improvements.

PRODUCTION

Set and communicate production strategies.

Link betewen brand and suppliers. Product development and production follow up.

Long experience from working wth denim in Italy, Turkey, Bangladesh, Pakistan, Marocco, China and South Korea.

I have mainly been working in Europe and have built some close relations with key suppliers and manufactures that are market leaders in both quality and sustainability such as Candiani, Calik, Bossa and ISKO.